Materialism

Materialism is one of the hot issue in teenager. I'm also intersted in fashoin and new trend.
First of all, there are some diffrences between Japan and the U.S about youth market.
In japan, most of company target of their goods to some group. It is called as unifocal advertisement. but the U.S is different. Company advertise to various area called broader advertisement.
Second, japanese kids get money from parents and grandparents. But most of the mothers have to work part time job to afford their kids' luxury.
Age doesn't mean much in the states. Everyone has different expectation of their lives. Some get married when they're 19 and some don't have kids until they are 40. But they focus on uniformality as well.
Finally, Japanese kids rely on magazines and manga for new trends. The magazines teach japanese kids how to dress what's new etc. Kids also learn about sex on the magazine where being confident about their sexuality is more stressed than the protection and morality. Japanese kids also read about their favorite idols on magazines. American pop industry doesn't categorize their audience by the age.
and In korea, materialism is similar with Japan. I also have learnd and heard about fashion or sexual thing from magazine or friends.